One Month of GOP Facebook Ads

Using Facebook's Ad Library, I collected all 150 ads ran by the GOP Facebook account over the month of April and mapped them across a visual spectrum to better understand how colors, cues, and language are weaponized to influence a political base.

The colors black and red feature heavily in their art, alarmist in content and in visual cue. You can see some common catchphrases, always in all caps: "RADICAL LIBERALS," "BORDER CRISIS," "FIGHT BACK." The effect suggests a political party that relies heavily on content that drives anger and fear, two things we know are prioritized by Facebook's content algorithm.

Click on a graphic to see it in full size in a new window.